Take a Deeper Look
Is ENGAGE the right solution for your lead generation and marketing events?
You bet it is.
If you think providing your sales team with actionable customer intelligence will help them close deals, we should give you a demo. If controlling the power and reach of the Web by delivering interactive presentations would resonate with your target prospects, ENGAGE is vital for your success.
Your ENGAGE Environment: targeting, connecting, and always communicating
You're likely to conduct periodic, high gloss events in your ENGAGE environment, sure. But you're also able to segment your environment's attendance so you can provide each group with highly targeted mini episodes, too. And the whole time you'll measure engagement so you know which prospects are at which point in the funnel.
A typical ENGAGE environment will feature a registration portal, a lobby point of entry, a user profile, and entitled access to arenas for content consumption based on your needs/audience:
- Auditorium
- Marketing Spaces (places where you can provide content in themed groupings)
- Chat Forums
- Networking Lounge (where you can encourage interaction among your audience)
Options abound, but common use cases for ENGAGE environments include:
- Marketing Lead Generation Forums
- Thought Leadership Knowledge Centers
- Product Launches for external audiences
- Industry Trade Shows
Your audience will:
- Watch live or on-demand presentations
- Consume related content you and your partners have decided are important
- Interact in real time with presenters via Q&A, Moderated Chat and Polling
- Network with one another
- Socialize content based on entitlement
And you will:
- Benefit from lower costs and greater communications reach
- Get important customer intelligence that can be used to accelerate your sales funnel
- Drive more leads as attendance increases several-fold over how many people could possibly attend a physical location